Having a website was supposed to be the silver bullet of marketing. For many, it ended up being an expensive maintenance hassle that wasn’t worth the effort. For a small business, a website means having a sales pitch, brochure, commercial, and instant credibility ready to be delivered to anyone at any time. Not having a website drastically limits what you can do in marketing and your business.
Check out his article where we breakdown the specifics of what your website should be doing for you and how to avid the pitfalls that make you want to give up on your website.
Sometimes websites need to be replaced not because of their age, or technological changes, or changing tastes, or best practices. Sometimes the system you used to build a site is destroyed or "upgraded" to the point that what you have created... and what you rely on... is no longer tenable.
If we accept that the Internet is a constantly changing whirlwind, what can we do to minimize the fallout?
Keep things as separate as you can.