Eating My Own SEO Dog Food

I've loved the expression "eating your own dog food" since I first heard about it being used at Microsoft. It means that if you are going to expect people (or dogs) to use your product, you had better be willing to use it yourself. 

I've known how to do SEO for years, but this is my first really big push into an extended SEO strategy. And it's the results of experimenting on myself.  So here's a little of my SEO data and experiences from 2021. I've learned a lot about what works.
Spoiler alert: It takes a lot of effort. 

SEO in a Nutshell

SEO. The black art of fiddling around with your website to be "#1 in Google." ...or so the spammers say.  But today SEO isn't about a bag of tricks. It's about quality, some common sense, and just putting in the work. I've written up this article as an introduction to the core principles of SEO. Hopefully this is an informative read that will get you up to speed on the principles behind SEO.