version2 website and business update

Version2 has made some changes to the company website to help better define what we do and what we can do for our clients. We’ve added a new Website FAQ that provides some great info about what you need to know and what you can do to make your new website project a success. It answers seven of the biggest concerns most people have when starting a new web project and provides a few tips to get ready.

We’ve also added a new section of services called Agency Services. These are mostly things we’ve done for our clients for ages. Historically, these services are discussed in our initial meetings and are worked into a proposal. But after some thought we decided that these concepts really should be mentioned on the website. Since these are outside of the basic technical aspect of website creation, we placed these services on their own page. Having this information on the site helps define the difference between one service and another.
Creative services can be difficult to quantify. Hopefully this new section will help define some of the parameters for marketing services and let clients know what we offer and what they can expect. The page doesn’t get into detailed specifics (because that would be futile). It’s just a clear way to inform our clients that things like copywriting, creation of ad campaigns, reorganizing and presenting information, and long-term site management services (including things like SEO and SEM) are on the menu at version2. Hopefully having these services defined will help our potential clients find what they need and help avoid runaway projects.

We’ve also created a guide to the type of website you can get depending on your budget. Web Design by Budget is an at-a-glance guide to the sort of technical parameters and associated production services that come with different budgets. You don’t have to break the bank to get a great website, but bigger budgets get much more cool stuff

We’ve also outlined some of our Philosophy about what we do, what our purpose is, and what we aspire to be for our clients. Maybe it’s just that we’ve been cheated or threatened one too many times by unethical people. But we aren’t compromising our standards. You’ll always get good, honest work from version2.

We’re also announcing a change in our rates. We’ve been charging a nice, round $100/hour since the 90s. The buying power of a dollar has slowly declined to about half what it was over the past 25 years. We’ve obviously needed to make an adjustment for a long time. The inflation of the past year has been the shock to the system that has forced us to make an update. Our new rate is $120/hour. Existing clients will still get the $100/hour rate until 2023. No doubt our rates will have to increase again at some point in the future. I don't know if that will be another 25 years from now (probably not if things keep going the way they are now) but we will always try our best to be fair to our clients and operate without surprises.